Stop Trying to Make Google, Facebook and GA4 Agree
Why Google Ads, Meta and GA4 report different conversions — attribution windows, the two 2026 Meta changes, what each number means, and how to find a real tracking problem.
Thinking on paid media, tracking, and what actually moves the needle.
Why Google Ads, Meta and GA4 report different conversions — attribution windows, the two 2026 Meta changes, what each number means, and how to find a real tracking problem.
Google reports 47 conversions. Your CRM shows 83 sales. Here's exactly why your tracking is broken and how server-side tracking fixes it.