Jake Bonham · Jamie Frazer
Bons & Frazer is Jake Bonham and Jamie Frazer, the two people who build and run every campaign themselves, on a fixed fee from £995 a month per platform with no contract.
No pitch. No obligation. We reply within one business day.
Bons & Frazer is Jake Bonham and Jamie Frazer, and that is the whole company. Jake handles client and commercial strategy; Jamie handles tracking architecture and campaign build. Every campaign is built and run by one of them, nothing is outsourced, and there are no account managers in between.
Bons & Frazer is Jake Bonham and Jamie Frazer. That is the whole company, and it is a deliberate choice rather than a stage we are trying to grow out of.
We both spent years inside agencies where the person who won the business was never the person who ran the account, where reporting was designed to look busy rather than show what mattered, and where the fee went up with the client’s budget regardless of whether the extra budget earned anything. We started this the day we realised the model was backwards — those agencies were optimising their own growth, not their clients’.
So the arrangement here is simple. You hire us, you get us. Every campaign is built and managed by one of the two people whose names are on the door. There is no account manager in the middle, nothing is outsourced, and no long contract holding you in place if we stop earning it — the engagement runs month to month on 30 days’ notice.
Jake Bonham — Client & Commercial Strategy.
Jake handles the client side: new business, the relationships, the strategy conversations, and making sure what we are doing actually connects to what the business needs rather than what is easy to report on. He has worked in sales and commercial development long enough to know that the best client relationships are built on honesty rather than activity reports — which in practice means telling a client that a channel is not working before they have to ask.
He is the one who will tell you on a first call that the problem is the offer rather than the advertising. That conversation costs us work and saves you money, which is roughly the point.
Jake is reachable on WhatsApp and email directly, without going through anyone.
Jamie Frazer — Digital Strategy & Performance.
Jamie handles the technical architecture, from server-side tracking through to campaign build. A decade of paid media, tracking and analytics across global agencies and brands, working across paid search and paid social — and enough time in reporting platforms to recognise when the numbers are lying.
That last part matters more than it sounds. Most accounts we are handed are being optimised toward a conversion figure that does not match what the business actually sold. Consent banners, iOS restrictions, cookie loss and broken tag implementations all quietly remove conversions from the platform’s view, and the bidding algorithm then optimises toward whatever is left. Fixing the measurement usually moves performance more than anything done inside the campaigns.
Five things describe the whole operating model.
We run paid lead generation across five platforms — Google Ads, Meta Ads, Microsoft Ads, TikTok Ads and ChatGPT Ads — plus the conversion tracking underneath them. We do not sell web design, organic social media management or brand identity work. If that is what you actually need, we will tell you and point you somewhere sensible.
Bons & Frazer is a Google Partner — verifiable on Google’s own agency directory, not a badge we made ourselves. Jamie holds Google Ads certification. We are Meta certified for media buying.
Published in full, because an agency that is hard to identify is a warning sign in itself.
We are based in Norwich and work with clients across Norfolk, the rest of the UK and a handful overseas. Local clients tend to meet us in person. Everyone else works with us over WhatsApp and video, which is how most accounts run anyway.
If you want to see the work before you see the people, the results page has the numbers. If you would rather just start a conversation, get in touch.
Tell us where your ads stand today. We’ll come back with a free tracking audit and a straight answer on whether we can help — usually within one business day.