PPC · Paid search · Paid social
Pay-per-click across every auction worth being in — not just the one you already know about. We pick the channel before we build the campaign, and we measure all of them the same way. £995 a month per platform, no contract.
No pitch. No obligation. We reply within one business day.
Or talk to us about it ↓PPC is the discipline, not a platform. It covers paid search on Google and Microsoft, paid social on Meta and TikTok, and now placements inside ChatGPT. The job of a PPC agency is to decide which of those auctions your money belongs in, in what proportion, and to measure them against the same definition of a lead — before optimising any single one of them. We charge £995 a month per platform, fixed, with no percentage of spend.
PPC means you pay when someone clicks. That is the only thing the five channels have in common — everything else about them differs, and the differences are where accounts are won or lost.
Paid search catches existing demand. Someone types the problem, you appear. That is Google Ads and Microsoft Ads.
Paid social creates demand. Nobody is searching; you interrupt with something worth stopping for. That is Meta and TikTok.
Answer engines are the new one. ChatGPT Ads sit inside a conversation rather than a results page, and behave like neither of the above.
Most agencies sell you the channel they are set up to run. The useful question is which auction your budget belongs in, and that depends on whether demand for what you sell already exists.
If people already search for what you do, start with paid search. Intent is the cheapest thing you will ever buy, and a small search budget spent well beats a large social budget spent hopefully.
If nobody searches for it — a new category, an unfamiliar service, something bought on impulse — search has nothing to capture and paid social is the honest answer.
If your sale involves a considered decision over weeks, you will usually need both: search to catch the moment someone starts looking, social to be familiar before they do.
We will tell you on the first call if one channel is enough. A single platform run properly is worth more than three run thinly, and it costs you less.
There is no correct ratio, but there is a correct order. Fund the channel with the clearest measurable return until it stops scaling efficiently, then add the next one.
What we will not do is spread a small budget across four platforms so the retainer looks busy. Under roughly £1,500 a month in ad spend, that is a guaranteed way to learn nothing on any of them.
Because our fee is per platform, adding a channel costs you something. That is deliberate — it means we only recommend one when the numbers justify it.
This is the part that makes multi-channel PPC work, and it is the part almost nobody does.
Each platform reports its own conversions, in its own attribution window, counting its own version of a lead. Add them up and you will count the same customer three times. Judge channels against those numbers and you will defund the one that actually works.
We build conversion tracking first, server-side, with one definition of a qualified lead fed back to every platform. Then the channels can be compared honestly, because they are finally being measured the same way.
It is also why we will not start with campaigns. Optimising toward numbers you do not trust is just spending faster.
£995 a month per platform, fixed, agreed before you start. Never a percentage of your ad spend, because that pays us more for spending more of your money.
Two channels is two fees. One channel is one. Run the audit, and if one platform is all you need, that is all you pay for.
Full detail is in what we charge and why it is fixed, and the numbers we have produced are on the results page.
No. Google Ads is one PPC platform. PPC also covers Microsoft Ads, Meta, TikTok and ChatGPT Ads. If an agency uses the two words interchangeably, they run one channel and call it a strategy. Our Google Ads page covers that platform specifically.
Enough for the platform to learn, which in practice means roughly £1,000–£1,500 a month on one channel rather than £400 each across three. Below that, the algorithm never gets enough conversions to optimise and you are paying to generate noise.
Clicks arrive within days. A reliable cost per lead takes longer, because month one is the tracking build and the campaign build. Weeks four to eight is where real conversion data starts driving the bidding.
No. We do paid media and the measurement underneath it. If organic is what your business actually needs, we will say so rather than sell you something adjacent.
Tell us what you are running on Google today and we will tell you whether Microsoft is worth adding. We’ll come back with a free tracking audit and a straight answer on whether we can help — usually within one business day.