Jamie Frazer
Jamie handles the technical architecture at Bons & Frazer, from server-side tracking through to campaign build. A decade of paid media, tracking and analytics across global agencies and brands.
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Jamie Frazer — Digital Strategy & Performance.
Jamie handles the technical architecture, from server-side tracking through to campaign build. A decade of paid media, tracking and analytics across global agencies and brands, working across paid search and paid social — and enough time in reporting platforms to recognise when the numbers are lying.
That last part matters more than it sounds. Most accounts we are handed are being optimised toward a conversion figure that does not match what the business actually sold. Consent banners, iOS restrictions, cookie loss and broken tag implementations all quietly remove conversions from the platform’s view, and the bidding algorithm then optimises toward whatever is left. Fixing the measurement usually moves performance more than anything done inside the campaigns.
This is why every engagement starts with conversion tracking rather than campaigns.
Jamie builds and runs accounts across all five ad platforms and the tracking underneath.
Google Ads Search Certification, awarded by Google through Skillshop.
Bons & Frazer is a Google Partner agency. The certifications are listed in full on the about page.
Jamie is on LinkedIn as James Frazer. He writes most of the guides in Insights.
You can reach him, or Jake, directly — no account managers in between.