Client & commercial strategy

What Jake does

Jake Bonham — Client & Commercial Strategy.

Jake handles the client side: new business, the relationships, the strategy conversations, and making sure what we are doing actually connects to what the business needs rather than what is easy to report on. He has worked in sales and commercial development long enough to know that the best client relationships are built on honesty rather than activity reports — which in practice means telling a client that a channel is not working before they have to ask.

He is the one who will tell you on a first call that the problem is the offer rather than the advertising. That conversation costs us work and saves you money, which is roughly the point.

Jake is reachable on WhatsApp and email directly, without going through anyone.

What he works on

Jake is the first point of contact for every enquiry that comes through the full paid ads stack we manage.

• Client strategy — matching the channel to the business, not the other way round
• New business development — the audit and the honest answer before you commit
• Commercial strategy — what a lead is actually worth once it becomes work
• Marketing strategy — where paid fits alongside everything else you do

Where to find Jake

Jake is on LinkedIn as Jake Bonham.

Email jake@bonsandfrazer.com or call 07786 877464 — it goes to Jake, not a switchboard.