Google Ads · Norfolk, UK
Norwich-based, two-person agency. We run Google Ads across Norfolk — from the city to the coast — with server-side tracking built into every campaign, so you know exactly which ads drive revenue, not just clicks.
Standard Google Ads reporting shows clicks, impressions, and cost-per-click. None of that tells you whether the campaign is actually making money.
We rebuild tracking from the server side first — GA4 server-side, Google Ads Enhanced Conversions, Consent Mode v2 — so every pound you spend is accountable. Then we optimise for profit, not vanity metrics.
Norfolk businesses get the same rigour that London agencies charge three times more to deliver. Direct access to the two people running your account. No hand-offs, no juniors.
Most of our clients have been through at least one agency before us. A regional firm that set up campaigns and left them running. A national chain that handed them to a graduate. The campaigns weren’t always wrong — the data was. Without server-side tracking, you can’t see that your trade business in Wymondham gets 80% of its leads from mobile. You can’t see that your coastal B&B near Cromer converts at four times the rate of your display traffic. You make decisions based on what the platform shows you — and what it shows you is incomplete.
Intent-led campaigns targeting buyers ready to act. Keyword strategy, ad copy testing, Quality Score optimisation.
Full-funnel Google campaigns across Search, Shopping, Display, YouTube and Maps — with proper audience signals, not Google’s defaults.
GA4 + GTM server-side + Enhanced Conversions + Consent Mode v2. Accurate data across all browsers and cookie restrictions.
Product feed management, Merchant Centre health, Shopping and PMax product campaigns.
Custom dashboards showing actual ROAS, cost per booking, and revenue — not click data. Fixed-fee tracking setup.
Keep your business in front of Norfolk prospects who visited but didn’t convert. Google Display and YouTube remarketing with proper audience segmentation — not blanket retargeting that burns budget.
We also run Meta Ads campaigns for Norfolk businesses. See our Meta Ads service →
We audit your GA4, Google Ads, and conversion tracking. You get a plain-English breakdown of what’s broken, what’s missing, and what it’s costing you. No pitch, no obligation.
Server-side tracking, Enhanced Conversions, Consent Mode v2 — all configured before we run a single campaign. We don’t run ads on broken measurement.
Month-to-month management with clean data feeding Google’s Smart Bidding. You stay because the results are there — not because a contract forces you to.
Norfolk’s economy isn’t uniform. A trade business in Norwich competes differently from a holiday let on the North Norfolk coast. A private clinic in the NR postcode has different conversion patterns from an e-commerce company shipping nationally from Thetford. We’ve run Google Ads across Norfolk’s main industries.
Home Services & Trades
Norfolk’s most competitive Google Ads category. Electricians, plumbers, builders, roofers, and landscapers compete on the same search terms in tight postcode clusters. We target by service area, route budget to mobile call extensions, and measure cost per actual booking — not cost per click.
Tourism & Hospitality
The Norfolk coast, the Broads, and Norwich city centre generate strong seasonal search intent. B&Bs, holiday lets, restaurants, and visitor attractions need campaigns that scale in spring, peak through summer, and retarget in autumn. We build seasonal bid strategies that match how Norfolk visitors actually plan trips.
Healthcare & Professional Services
Private clinics, solicitors, and financial advisers in Norfolk compete for high-value clients with long decision cycles. Proper conversion tracking — not click-tracking — lets you see which campaigns produce actual appointments. Our first tracking build was for a Norfolk clinic. It’s one of our core verticals.
E-Commerce
Norfolk-based online retailers running Shopping, PMax, and Search. We manage product feed health, Merchant Centre issues, and campaign structure with attribution that tells you which product lines are genuinely profitable — not which ones spend the most.
Property & Construction
Housebuilders, estate agents, and contractors across Norfolk run campaigns with high CPCs and extended buyer journeys. We structure campaigns to match each stage — broad intent at awareness, service terms at consideration, high-intent location terms at decision.
Retail & Local Businesses
Independent retailers, showrooms, and local service businesses competing against national chains. Google Ads levels the playing field when the targeting, tracking, and bidding are set up correctly. Most of your competitors are running campaigns that aren’t.
We’re based in Norwich but work with businesses across the whole county. If you’re running Google Ads — or thinking about starting — anywhere in Norfolk, we can help.
Meet us in person or on a call, whichever suits you. Either way, you’ll be speaking to the team running your account, not a sales rep.
“Bons & Frazer rebuilt our entire tracking setup in the first month. We finally had numbers we could trust — and within 90 days our cost per booking was down 40%.”
Private clinic — Norfolk
“Two people who actually know what they’re talking about and respond same day. Night and day versus our last agency.”
E-commerce client — East Anglia
Do you work with businesses outside Norwich?
Yes. We work with businesses across all of Norfolk — King’s Lynn, Great Yarmouth, Thetford, the North Norfolk coast, and everywhere in between. All work is done remotely. You don’t need to be in Norwich or meet us in person.
How much does Google Ads management cost for a Norfolk business?
Our management fee is fixed and agreed upfront — no percentage of ad spend. Your ad budget is separate and paid directly to Google. We’ll tell you exactly what you’ll pay before you commit. We’ll also tell you honestly if your budget is too low to generate meaningful results in your industry — we won’t take on accounts we can’t move.
How long before Google Ads generates results?
Month one is tracking setup and campaign build. Weeks four to eight, you’ll see real conversion data. By month three, Smart Bidding has enough signal to optimise properly. We’ll tell you within 60 days if the account is moving in the right direction — or exactly why it isn’t.
What Google Ads budget do I need to start?
For most Norfolk industries, we recommend a minimum of £500–£1,500 per month in ad spend. Home services in a specific postcode area can work with less. Private healthcare or property typically needs more. We’ll give you a straight number for your sector before you commit to anything.
What’s the difference between what you do and what a larger agency does?
At a large agency, your account is managed by someone learning on your budget. At Bons & Frazer, your account is managed by Jamie or Jake — the two people who built it, who you spoke to before you signed, and who you’ll email when something needs to change. Same day. Every time.
Do you offer a free Google Ads audit?
Yes. We’ll review your existing Google Ads account — or your tracking setup if you’re starting fresh — and give you a plain-English breakdown of what’s broken, what’s missing, and what it’s costing you. No pitch. No obligation.
Free tracking audit. No contracts. Direct access to Jamie and Jake.