Fixed fee · No contract · Founder-run
You pay £995 a month. The two people who own the agency run your account. And if your budget is too small for that fee to pay for itself, we’ll tell you before you spend a penny.
No pitch. No obligation. We reply within one business day.
Most Google Ads agencies price as a percentage of ad spend, hand small accounts to their most junior staff, and lock clients into 6–12 month contracts. On a small budget, that combination means the management fee eats the ad budget before a single lead arrives.
You’ve probably seen how this plays out.
The fee-to-spend trap. A percentage-of-spend agency earns more when you spend more — their incentive is your budget growing, not your budget working. On £1,500 a month of ad spend, a “10–20%” fee sounds fair until setup charges, landing page fees and “optimisation costs” double it.
The B-team problem. Small accounts get the newest hire. The person who pitched you is not the person in your account — and you find out three months in, when results haven’t moved and the reports have stopped explaining anything.
The contract lock. Twelve months is a long time to keep paying for a mistake you spotted in month two.
Bons & Frazer charges a fixed fee from £995 per month regardless of ad spend, works with no contract so clients can leave any month, and is founder-run with nothing outsourced — the two owners personally build and manage every account. Small budgets get the same hands as large ones.
Fixed fee, from £995 a month. Your fee never grows because your spend does. Every pound of budget increase goes to Google, not to us — so we have no incentive to inflate your spend, only to make it work.
No contract. We keep clients by performing, not by paperwork. If we’re not paying for ourselves, leave. Next month.
Founder-run, nothing outsourced. The people who own the agency build the campaigns, write the ads and read the search terms. On a small budget, there’s no margin for someone learning on your account.
Built for lead generation. Trades, clinics, professional services, home improvement — businesses where a phone call or a form fill is money, and a wasted click is rent you don’t get back.
Our full Google Ads agency UK page covers methodology, tracking and coverage in detail.
As a rule of thumb, agency management makes financial sense from around £1,000 per month in ad spend. Below that, a management fee consumes too much of the total budget to recover through performance gains — and most small businesses are better off running Google Ads themselves until the budget grows.
We turn work away on this basis, and we’d rather do it on a free call than after three invoices. The maths has to work: our fee is only justified if the waste we remove and the leads we add are worth more than £995 a month. On very small budgets they can’t be — and an agency that tells you otherwise is selling you their fee, not your growth.
If you’re below that line, we’ll say so, and tell you what to do yourself instead.
Clayton Clinic, a UK private healthcare provider spending ~£6,000 a month on Google Ads: cost per booking cut from £57.59 (January 2026) to £37.09 (July 2026) — a 36% reduction, at 170 bookings a month.
Conversions by conversion date, Google Ads only
How much should a small business spend on Google Ads?
Enough to buy meaningful data in your market. In most UK service verticals that means at least £1,000 per month; in high cost-per-click markets like legal, finance and some medical services, £2,000 or more. Below your market’s realistic floor, a budget produces too few clicks to learn from, and performance stalls regardless of who manages the account.
Is £995 a month worth it if I’m only spending £1,500 on ads?
Only if the fee pays for itself — through removed waste, accurate conversion tracking and more leads at the same spend. At £1,500 a month that’s a genuine judgement call, and we’ll make it honestly on the initial review. Sometimes the answer is “not yet”. We’d rather tell you that than take the fee.
Should I just run Google Ads myself?
If your ad budget is under roughly £1,000 a month, usually yes — a carefully built DIY account beats paying a management fee that outweighs your spend. Above that, the question is whether your time plus the account’s wasted spend costs more than management does. Most owners we audit are losing more to default settings and search-term waste than a fee would cost them.
Do you tie me into a contract?
No. Every client is month to month — cancel with a month’s notice. The account is built inside your own Google Ads account, which you own. If you leave, everything we built leaves with you.
Who actually works on my account?
The two founders. Jamie builds and runs the campaigns; Jake handles strategy and communication. Nothing is outsourced or offshored, and no one junior touches the account — there isn’t anyone junior here.
We’ll tell you what’s wasted, what’s working, and whether we’re worth the fee. If we’re not, you’ll leave the call knowing exactly what to do yourself.