ChatGPT Ads · AI Advertising
ChatGPT is changing how people decide what to buy. They’re asking questions, comparing options and looking for the best way to solve a problem — often before they’ve even thought about which company to use.
We work out where those conversations can turn into real customers, then build the strategy around them — the offer, positioning, tracking and ads. Not just putting your business in ChatGPT. Making sure there’s a reason for people to choose it.
No pitch. No obligation. We reply within one business day.
Selling to the US? Start there too ↓Search is changing. People still Google things — but they’re also asking ChatGPT what to buy, what to choose, which options to compare and what to do next. And now, businesses can advertise inside those conversations.
We manage ChatGPT Ads from strategy and setup through to tracking, testing and optimisation. No AI waffle. No chasing shiny new platforms. Just a proper look at whether ChatGPT can generate profitable business for you.
For years the journey was simple: search, click, website, enquiry. Now people are increasingly having a conversation first — and that conversation carries far more information than a keyword ever did.
A question carries the situation around it — budget, timescale, who it’s for, what’s already been ruled out. A keyword carries none of that.
People ask ChatGPT to weigh options against each other. They arrive at your business already knowing what the alternatives are.
Someone asking a detailed question about a product or service is telling you far more than someone who simply happens to match an age or an interest.
These aren’t traditional searches. There’s more context, more questions, more comparison — and often a much clearer idea of what the person is actually trying to do.
This matters more for service businesses than for shops. Someone buying a product usually knows what they want and is comparing sellers. Someone with a problem — a noisy garage door, a rental inspection they might fail, a floor that has to be dry before the tiler arrives — often doesn’t know what the job is called, let alone who to ring. Those are the conversations worth being the answer to.
A diagnosis, not a purchase. Whoever helps them understand the fault is the one they ring for the quote.
A compliance question with a deadline behind it. They aren’t looking for an electrician yet. They will be within the week.
Asked mid-project by someone who has already committed and needs an answer today. Being useful at that moment is worth more than being cheapest.
No product named, no supplier in mind — just someone who needs an accountant and doesn’t know it yet.
This is the bit we’re interested in. Not “AI is the future.” Not another buzzword to put on a proposal. Intent.
ChatGPT’s ad system uses the context of the conversation, the ad, the landing page and other relevance signals to decide when an ad may be useful. That gives advertisers a very different environment from traditional keyword advertising.
Ads appear separately from ChatGPT’s answers, clearly labelled, as people explore, compare and make decisions. And we’re still early.
We’re not going to tell every business that it needs ChatGPT Ads. It depends on what you sell, who you sell it to and how people research it.
If your customers aren’t asking questions that relate to your product or service, there may not be much opportunity. If they are researching, comparing and looking for recommendations before buying, it’s a very different story.
That’s what we work out before we ask you to spend money.
What the £995 actually buys, stage by stage.
Before you spend anything, we work out what your customers ask ChatGPT when they’re deciding — what they compare, what worries them, and where your product genuinely fits. If there’s no commercial opportunity in those conversations, we say so, and you keep your money.
ChatGPT Ads aren’t Google Ads with a different logo. Campaigns are built around objectives — visibility, clicks or conversions — with ad groups organised by conversational context rather than keyword match. Structure, headlines, creative and landing pages all follow from that.
One advert is a guess. Several is a test. OpenAI’s own guidance is to give the system a diverse set of variations so it can find the moments worth showing up in — so that’s what we build, rather than betting your budget on a single idea.
The impression count is the easiest number to be impressed by and the least useful one. We track the click, the enquiry, the quality of that enquiry and whether it turned into a customer. ChatGPT Ads supports conversion measurement and passes traffic into your analytics; where it matters we wire it through server-side tracking so the data survives ad blockers.
We don’t go quiet until the next reporting call. Different messages, different creative, different contexts, different landing pages — more of what’s producing commercial results, less of what isn’t. The platform is new; none of this is.
Google is still incredibly important for capturing existing search demand. Meta and TikTok can create demand. Microsoft can pick up additional search volume. ChatGPT introduces another place where people can research, compare and make decisions.
It’s another piece of the acquisition puzzle. The question isn’t “should we move our marketing to ChatGPT?” It’s “is there profitable demand here that we’re currently missing?”
That’s a much better question.
ChatGPT Ads launched in the UK in August 2026 and have since expanded across European markets. Self-service Ads Manager is now available, giving advertisers the ability to create, manage and measure campaigns themselves.
OpenAI says more than 1 billion people now use ChatGPT each week, while tens of thousands of advertisers are already using ChatGPT Ads. That’s a big audience.
But audience size isn’t the interesting bit. It’s what people are doing while they’re there — asking questions, comparing options, researching products, planning things, making decisions. That’s where the opportunity sits.
We manage the lot for £995 a month — a fixed fee, never a percentage of your ad spend, with no long-term contract.
And we’ll tell you if we don’t think ChatGPT is right for your business, because we’re not interested in adding another platform to your marketing just so we can charge you for managing it. We’re interested in finding profitable customers.
£995 a month. It does not rise because your spend does, so our advice never depends on you spending more.
Month to month, 30 days’ notice. If we’re not earning the fee, you shouldn’t be locked in.
Jamie and Jake do the work on your account. There is nobody else to hand you to.
ChatGPT Ads are paid advertisements shown within the ChatGPT experience. They are clearly labelled and remain separate from ChatGPT’s answers.
No. OpenAI states that ads do not influence ChatGPT’s answers. The advertising system and ChatGPT’s responses remain separate.
Yes. OpenAI launched ChatGPT Ads in the UK in August 2026, and self-service Ads Manager is now available across the European markets covered by its rollout.
Yes. Ads Manager currently supports Views, Clicks and Conversions objectives, with conversion measurement available for supported events.
Maybe. That’s why we look at the opportunity before recommending them. The right question isn’t whether ChatGPT is exciting. It’s whether your customers are using it in a way that creates a commercial opportunity for you.
Yes. We’d generally treat ChatGPT as another acquisition channel rather than a replacement for everything you’re already doing. Google captures people searching. Meta and TikTok can create demand. ChatGPT can put your business in front of people while they’re researching and making decisions. Different channels, different behaviour, one goal: profitable customers.
Everything below is written from live UK accounts, not from a content brief.
Tell us where you sell and what you’re running now. We’ll come back within one business day on whether ChatGPT Ads fits and how to get you positioned — UK or US.