Meta Ads · Norfolk, UK
Norwich-based, two-person agency. We run Facebook and Instagram advertising for Norfolk businesses with CAPI server-side tracking built in — so your data isn’t broken before the campaign even starts.
iOS 14 changed how browsers handle tracking. Since then, the majority of Meta campaigns have been under-reporting conversions — sometimes by 30–60%. Most agencies haven’t fixed it. They’re optimising campaigns against incomplete numbers, reporting results that look better than they are, and making budget decisions on data they can’t trust.
The fix is the Meta Conversions API — server-side tracking that bypasses browser restrictions and sends conversion data directly from your server to Meta. We implement CAPI before we run a single ad. We also set up incremental measurement so we can tell the difference between conversions Meta caused and conversions that would have happened anyway.
Beyond tracking: Meta Ads is not Google Ads. People aren’t searching for you — you’re interrupting their feed. That means the creative is the targeting. The wrong hook reaches the wrong people. Most Norfolk businesses running Meta Ads have one or two creatives running unchanged for months. We build, test, and iterate — because what worked in January won’t work in July.
Campaign strategy, ad set structure, audience targeting, and budget allocation across Facebook and Instagram. Feed, Stories, Reels — placed where your audience actually is.
Meta Conversions API implementation via GTM server-side. Recovers conversions lost to iOS restrictions and browser blocking. Every account gets this before the first campaign goes live.
Custom audiences from your CRM, website visitors, and engagement data. Lookalike audiences built from your best customers. Interest and demographic targeting layered where lookalikes don’t have enough signal.
Hook development, format selection, and systematic A/B testing. We direct the creative brief and advise on what to shoot — you don’t need an agency production budget. We tell you when creative is the bottleneck, not targeting.
Structured cold, warm, and hot audiences with different creative and objectives at each stage. Retargeting that shows the right message to visitors who didn’t convert — not the same ad they already ignored.
We don’t report Meta’s own numbers as truth. GA4 cross-channel analysis, incrementality testing, and custom dashboards that show actual contribution — not Meta’s optimistic view of its own performance.
We also run Google Ads campaigns for Norfolk businesses. See our Google Ads service →
We audit your Meta Pixel, CAPI setup, and GA4 integration. You get a plain-English breakdown of how much conversion data you’re currently losing, what’s fixable, and what it’s costing you in wasted spend. No pitch, no obligation.
CAPI, server-side GTM, and GA4 cross-referencing — all configured before any campaign goes live. We don’t let Meta’s algorithm optimise against guesses.
Campaigns structured by funnel stage. Creative tested systematically. Budget shifted toward what the data confirms is working — not what Meta’s dashboard suggests looks good.
On Google, the search term does the targeting. On Meta, the creative does. That means the strategy — audience selection, funnel structure, creative format — changes significantly depending on what you’re selling and who you’re selling it to. Here’s how we approach Norfolk’s main industries.
Meta’s Advantage+ Shopping campaigns and dynamic product ads are among the most effective e-commerce acquisition tools available — when the tracking is clean. We run product catalogues, collection ads, and dynamic retargeting with CAPI ensuring every purchase is attributed correctly.
Norfolk’s coastal businesses, holiday lets, and hospitality venues are well suited to Meta’s visual formats. Aspirational creative targeting people within driving distance — or people who’ve previously engaged with Norfolk travel content — builds demand before the Google search happens.
Homeowner targeting by Norfolk postcode, combined with before/after creative and specific service messaging, generates high-intent enquiries at lower CPL than many trade businesses expect. We’ve seen Meta outperform Google for certain trade categories in Norfolk where search volume is limited.
Private clinics, aesthetic practitioners, and healthcare services require compliant creative that still converts. Testimonial-led ads, transformation content within Meta’s advertising policies, and tight geographic targeting by Norfolk postcode. We know what’s allowed and what gets flagged.
Meta’s detailed demographic targeting reaches business owners, decision-makers, and specific professional groups across Norfolk. Lead generation campaigns with instant forms or landing page funnels, structured for longer buying cycles where awareness is built over weeks, not days.
Local awareness campaigns for Norfolk events, venue launches, and retail businesses — targeted by radius, interest, and demographic. Meta’s reach at low CPM makes it the right channel for building local brand recognition fast, especially for seasonal or time-sensitive promotions.
We’re based in Norwich but run Meta Ads for businesses across the whole county. All work is done remotely — every Norfolk business gets the same direct access and same-day response.
“We had Meta Ads running for two years with another agency. Bons & Frazer showed us in the first audit that we were missing 40% of our conversions in the data. The account wasn’t broken — the tracking was.”
E-commerce client — Norfolk“Two people who actually know what they’re talking about and respond same day. Night and day versus our last agency.”
Service business — East AngliaWhat’s the difference between Meta Ads and Google Ads — which do I need?
Google Ads captures people already searching for what you offer. Meta Ads reaches people before they search — interrupting their feed to build awareness and demand. Most Norfolk businesses benefit from both, but the right starting point depends on your industry. If you have strong search demand, start with Google. If you need to build an audience or reach people who don’t know they need you yet, Meta is the lever. We’ll tell you which fits your situation before you spend anything.
Has iOS 14 made Meta Ads less effective for Norfolk businesses?
iOS 14 broke browser-based pixel tracking, which means most Meta campaigns are under-reporting conversions — often by a significant margin. The fix is the Meta Conversions API (CAPI): server-side tracking that bypasses browser restrictions. We implement CAPI for every client before running campaigns. If your current setup relies on the browser pixel alone, your data is incomplete and your campaigns are optimising against it.
Do I need professional video to run Meta Ads?
No. Some of the strongest Meta creatives are filmed on a phone. What matters is the hook — the first two seconds determine whether someone stops scrolling. We advise on creative direction and work with whatever assets you have. We also tell you clearly when creative is the reason performance has stalled, not the targeting or budget.
How do you measure Meta Ads results accurately?
CAPI recovers conversions lost to browser restrictions. Beyond that, we cross-reference with GA4 and use incremental measurement — comparing periods with and without ads to isolate true Meta contribution. We don’t report Meta’s own attribution figures as the final word. They’re directionally useful. They’re not the truth.
What budget do I need to start Meta Ads in Norfolk?
For most Norfolk businesses, £500–£1,000 per month in ad spend is enough to exit the learning phase and generate meaningful data. E-commerce typically needs at least £500 to give Meta’s algorithm enough signal. Lead generation for high-value services can work with less in tight geographic targeting. We’ll give you a straight answer for your sector before you commit.
Do you manage both Facebook and Instagram?
Yes. Both run through Meta Ads Manager. We manage placement strategy across Facebook and Instagram — feed, Stories, Reels, and Audience Network — and allocate budget toward where your specific audience is most active and where your conversion rates are strongest. We don’t split budget evenly by default. We follow the data.
Free tracking audit. We’ll show you how much conversion data you’re currently missing — before you spend another pound.
Start with a free audit