Who we are
Bons & Frazer Ltd (trading as Bons & Frazer) is a paid lead generation agency, registered in England and Wales under company number 17006048. Our registered address is 69–75 Thorpe Road, Norwich, Norfolk, NR1 1UA. You can contact us about your personal data at jake@bonsandfrazer.com.
What data we collect and why
When you submit our contact form, we collect the following information:
- Name — to address you correctly in our response
- Email address — to reply to your enquiry
- Company name — to understand the context of your enquiry
- Monthly ad budget — to assess whether we are a suitable fit before responding
- The service you selected — to route your enquiry to the right one of us
- Anything you write in the free-text box — so we can answer you properly. Please do not include sensitive personal data here.
We do not collect any other personal data through this website. This site loads Google Tag Manager (container GTM-N93T6QP3), which in turn loads Google Analytics, and the Meta Pixel, which reports advertising events to Meta. Our enquiry form is protected by Cloudflare Turnstile, which processes technical data to tell humans from bots. Non-essential storage is only set where you consent to it, and Consent Mode is applied to both Google and Meta tags.
Lawful basis for processing
We process contact form submissions on the basis of legitimate interests (Article 6(1)(f) UK GDPR): we have a legitimate interest in responding to business enquiries, and you have a legitimate interest in receiving a response. Where you have ticked a consent box or subscribed to communications, we rely on consent (Article 6(1)(a) UK GDPR) for that specific processing.
How we use your data
Information submitted through the contact form is used solely to:
- Respond to your enquiry
- Assess whether we can help you before making contact
We do not sell, rent, or share your personal data with third parties for marketing purposes. Your data is not used for automated decision-making or profiling.
How long we keep your data
Contact form submissions are retained for 24 months from the date of receipt, or until you request deletion, whichever comes first. If an enquiry leads to a client relationship, we retain relevant communications for the duration of the relationship plus six years in accordance with standard UK business record-keeping requirements.
Where your data is stored
Contact form data is stored in our WordPress database hosted in the European Economic Area (EEA) via our hosting provider. We use Contact Form 7 to process form submissions. No data is transferred outside the UK or EEA without appropriate safeguards.
Analytics
We use Google Analytics (via Google Site Kit) to collect anonymised, aggregated data about how visitors use this site. This data does not identify individual users. It includes pages visited, time on site, and referral source. For more information, see Google’s Privacy Policy.
Your rights under UK GDPR
You have the following rights regarding your personal data:
- Right of access — you can request a copy of the data we hold about you
- Right to rectification — you can ask us to correct inaccurate data
- Right to erasure — you can ask us to delete your data
- Right to restrict processing — you can ask us to limit how we use your data
- Right to data portability — you can request your data in a structured, machine-readable format
- Right to object — you can object to processing based on legitimate interests
To exercise any of these rights, contact us at jake@bonsandfrazer.com. We will respond within 30 days.
Complaints
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) — the UK’s data protection authority. You can contact the ICO at ico.org.uk or by telephone on 0303 123 1113.
Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects the most recent revision. We recommend checking this page periodically.