Paid ads agency. Norwich-based, UK-wide.
We’re Jake and Jamie.
We run your paid ads so you make more profit.
We build your campaigns personally and handle every optimisation. We’re accountable, if you need one of us, you’ll get a founder, not a ticket number.
£995/month per platform.
30-day rolling.
What most agencies actually do. We know we worked in them.
After your account is sold, it's either outsourced or passed to whoever's available that week.
Use your company brand keywords to inflate the overall conversion figures.
Reporting is designed to look busy, but it doesn't show what matters most - lead quality and profit.
You're made to feel like you're in a hostage negotiation if you want to leave.
a different kind of agency
We start by getting the data right. Strong foundations, better data and smarter ad spend.
We make sure the data is accurate, reliable and actually tells us what’s happening after a lead comes in. Because the goal isn’t more leads. It’s more about the right ones. And as the heading says - when your data is accurate, you can make better decisions, spend smarter and build marketing that actually drives growth. Our fee is fixed. It doesn't go up when your ad spend does, so our advice is never driven by what we can earn from you. We also don't count your existing customers as new business to make the numbers look better. So when we tell you it's time to scale, it's because the data says you should.
The stark truth? Every client we onboard from another agency has tracking that is NOT set up properly. And you can’t improve what you’re measuring wrong.
Services we deliver
We run the full paid ads stack — Google, Meta, Microsoft, ChatGPT and TikTok Ads, plus the conversion tracking which binds it all together.
High-intent lead generation campaigns acquired across Google Search, YouTube, and local map listings.
Google Ads agency →Facebook and Instagram with server-side CAPI so bidding chases enquiries that become work rather than form fills.
Meta Ads agency →An often overlooked marketing channel, that provides a fantastic complement to Google and Meta.
Microsoft Ads agency →Demand creation for consumer services harnessing the power of short video content and of course always opportunity to go "viral".
TikTok Ads agency →Advertising inside ChatGPT set up and measured properly. Reach one of the fastest-growing question-and-answer platforms.
ChatGPT Ads agency →Server-side tracking, Meta CAPI, Enhanced Conversions and Consent Mode v2, so your bidding learns from conversions that actually happened.
Conversion tracking agency →Three steps. No account managers.
No sales pitch, no pressure. We look at what you're running, your business goals, and tell you whether we can help. Sometimes the answer is no.
A full audit of your tracking, ad accounts and historical data before we proceed. Most agencies pitch first and find out what's broken afterwards.
Onboarding. Campaign creation, ad creatives, and growth strategy. Custom reporting and direct access to Jake and Jamie on WhatsApp.
What our clients say.
A snapshot from live client accounts
Verified account data“After only our first ad run inquiries are still pouring through the door. My business has expanded beyond what I could have imagined or would have had the time to achieve alone. Really appreciate the team and all their hard work, they just ‘get it’ and graft for you! Couldn’t recommend them enough!”
“Our business continues to grow month after month, with a steady stream of quality enquiries coming in. I genuinely don’t know how they do it, but their knowledge and expertise speak for themselves. They are worth every penny, and I wouldn’t hesitate to recommend.”
“They’re diligent, communicative and productive. If you’re umm-ing and ahh-ing or sitting on the fence, I promise you that they’ll do the heavy lifting and take the weight of new business generation off of your back. I now solely focus on doing what I do best, and can enjoy my weekends and evenings again.”
“Awesome guys, great attention to detail. Transformed my paid ads campaigns into something worth investing in.”
“Would highly recommend the guys at Bons and Frazer. Really know their stuff and a pleasure to work with.”
“Recently started working with Jake, really happy with the result so far!”
Jake and Jamie. Yep that’s the entire company.
“We both became fed up working in agencies that focused on vanity metrics instead of results that actually made a real difference to clients’ businesses, so we built the agency that we would want.
We run paid ads to make you more profit. Any agency can grow sales by spending more of your money. The skill is getting more profit out of every pound you invest.
Jamie handles the technical architecture, from server-side tracking to campaign creation and creatives. A decade of expertise working for global agencies and brands. Delivering meaningful results across paid search, social, AI answers and overviews.
Jake handles the client side, new business, relationships, strategy conversations, and making sure everything we’re doing actually connects to what your business needs. He’s worked long enough to know that the best client relationships are built on honesty, not activity reports.
Why clients stay.
We make sure the important data is being captured properly, so we know which leads are actually turning into customers.
We build your campaigns properly from the start, optimise and grow your profits.
We create the ads for you designed to grab attention, communicate what you offer and give people a reason to enquire.
Everything in one place. You can see where your leads are coming from, what happens to them and which campaigns are bringing in the best opportunities.
We build automations around your business to take care of repetitive jobs, respond to leads faster and make sure opportunities don’t get missed. AI automation agency →
You’re not passed between account managers or left waiting for a response. If you need us, just message us directly on WhatsApp.
Clear answers. Simple explanations.
How much do you charge?
A straightforward fixed fee of £995 per month per platform. Plus a one-off fee for the tracking build.
What do I get for the monthly fee?
Based on your business goals and what we evaluate, we will recommend the primary platform, which more often than not is Google or Meta Ads. Ongoing optimisation, campaign creatives, custom lead dashboard and reporting. Plus direct access to us whenever you want via WhatsApp.
Who actually works on my account?
The two founders, Jake Bonham and Jamie Frazer. Jake handles client and commercial strategy; Jamie handles the tracking architecture and the campaign build. There are no account managers relaying messages, and no paid ads work is outsourced.
How long before paid ads start generating leads?
Clicks arrive within days, but a reliable cost per lead takes longer. Month one is the tracking build, getting clean data and finalising the campaign build, because we do not run ads on broken measurement. By week four, real conversion data is coming through, and leads are coming in; from then on, we optimise and scale to your pace.
What happens if the leads are poor quality?
Lead quality is treated as a campaign metric rather than your problem afterwards. That means tighter negative keywords, qualifying language in the ads and on the landing page, and feeding your CRM outcomes back to the platforms as offline conversions, so bidding optimises towards enquiries that became work rather than the cheapest possible form fills.
Do you work with businesses outside of the UK?
Yes. Accounts run over WhatsApp, email and video calls - wherever the client is, so we can work and do work with businesses internationally. The office is at 69–75 Thorpe Road, Norwich, NR1 1UA, so local clients often meet us in person, but nothing about the work depends on being nearby.
Let’s see if
we’re a good fit.
Tell us what you’re working on, and we’ll be straight with you about whether we can help. At the very least, you’ll get 20 minutes of solid, honest advice. No hard sell. No awkward follow-up. Just a useful conversation
Chat on WhatsApp